SimpliFed
Virtual maternal health platform that started in lactation support and is expanding into broader pregnancy and postpartum monitoring and navigation.
Ithaca, NY
2020
11-50
$21.3M
Commercial Insurance, Medicaid, Employer Benefits, Self-Pay
What They Do
SimpliFed began as a virtual lactation and baby-feeding support company and has broadened into a maternal health operating system spanning pregnancy, postpartum, and early parenthood. Its platform now supports lactation, care navigation, blood pressure monitoring, gestational diabetes monitoring, and mental health and social-needs screening, while integrating into payer and health-system workflows. The model is strongly B2B2C: SimpliFed contracts with health plans, health systems, and employers, then provides care to families at home through a telehealth and care-navigation layer. It also supports cash-pay access, but the company’s strongest public positioning is insurer-covered virtual maternal care.
Competitive Position
SimpliFed competes with mahmee on payer- and provider-facing maternal support, and with independent lactation networks on feeding-specific care. Its differentiation is that it has been turning lactation support into an entry point for a broader maternal operating system, using integration with payers, employers, and health systems to drive distribution rather than relying only on consumer acquisition. That makes it more infrastructure-like than direct-to-consumer support apps, while still narrower than full maternity clinics such as oula.