Priority Health
Michigan nonprofit health plan whose May 11, 2026 bulletin told providers to begin using E/M codes for maternity services in June, making it one of the strongest early commercial implementation signals in the vault.
Grand Rapids, MI
1992
Commercial Insurance, Employer Benefits, Medicaid
What They Do
Priority Health sells commercial, employer, Medicare, and Medicaid coverage and operates as a major Michigan payer. PHD tracks the plan because it publicly encouraged obstetric providers to start shifting prenatal billing workflows in mid-2026, well before the 2027 CPT changes formally take effect. On May 11, 2026, Priority Health published provider guidance telling practices to start using E/M codes for maternity services for patients beginning prenatal visits on or around June 1, 2026. Referenced in the August 21, 2026 deep dive as one of four commercial payers already converting maternity workflows.
Funding Rounds
No funding rounds on record for this company.