Nicolette
NICU patient-engagement company that turns complex hospital data into parent-friendly tools for bedside participation and education.
What They Do
Nicolette builds NicoBoard, a tablet and mobile application that converts raw NICU electronic medical record data into simpler language, visual trends, educational content, and action prompts for families. The product is designed to make NICU parents more effective participants in care rather than leaving them to interpret fragmented numbers and jargon under stress. Its early adoption appears provider-led, with hospitals offering the tool to admitted families as part of family-centered care workflow rather than consumers purchasing it directly. That makes Nicolette a pediatric infrastructure company focused on inpatient experience, communication, and shared decision-making rather than a direct care provider. The company was co-founded by Phil Martie and Seth Brickman, and Martie's experience parenting extremely premature twins clearly shapes the product's bedside orientation.
Competitive Position
Nicolette sits in a thinner part of the NICU stack than monitoring or therapeutics, competing more with hospital-built portals, education handouts, and general patient-engagement software than with a crowded field of NICU-native startups. Its differentiation is that the product was designed specifically around the emotional and operational reality of NICU families, including visualized baby data, caregiver education, and participation guidance. If the company can expand beyond CHOC-style deployments into a repeatable children's-hospital workflow sale, it could own a category that is important but still underbuilt.
Funding Rounds
No funding rounds on record for this company.