Nadia Care
Community-centered maternal care company, formerly Cayaba Care, that supplements OB care with in-home and virtual maternity navigation for Medicaid populations.
What They Do
Nadia Care provides a wraparound maternal support model built around Maternity Navigators, doula-trained staff, nurse practitioners, lactation support, nutrition services, and social-support coordination. The company works between traditional OB visits, helping members with benefits enrollment, appointment logistics, education, breastfeeding support, and community resource connections across pregnancy and postpartum. The model is designed for Medicaid populations and is sold through regional managed-care and health-plan relationships rather than direct cash-pay consumer channels. The company says it has generated lower preterm birth, NICU, and emergency-department utilization across the populations it serves.
Competitive Position
Nadia competes with malama-health, flourish-care, and broader maternity-navigation companies such as pomelo-care, but it is more tightly centered on Medicaid and in-home support than commercial virtual maternity models. Its differentiation is the combination of community-based navigation, measurable maternal outcomes, and direct payer alignment, including capital from a national payer in the latest round. That creates a stronger managed-care distribution story than many maternal startups still proving reimbursement.