Every Mother
Direct-to-consumer digital core and pelvic floor therapy platform for pregnancy, postpartum, surgical recovery, and midlife. Acquired by Wildflower Health in July 2026.
What They Do
Every Mother sells subscription virtual exercise and rehabilitation programs built in collaboration with licensed pelvic floor physical therapists. The programs target diastasis recti, core weakness, and pelvic floor dysfunction across pregnancy, postpartum recovery, surgical recovery, and midlife. The offering is HSA/FSA-eligible and was sold direct to consumers rather than through payers or provider contracts, which is what made it a complementary rather than overlapping acquisition for Wildflower's enterprise platform.
Competitive Position
Every Mother sat in the D2C pelvic health segment alongside app-based pelvic floor and postpartum recovery products, competing on clinical validation and PT involvement rather than on device hardware. Founder and CEO Allison Rapaport's framing of the deal (scaling from a standalone consumer application into a comprehensive care ecosystem) is a useful read on the segment: clinically credible D2C pelvic health appears to hit a distribution ceiling that enterprise maternity platforms can lift.
Funding Rounds
No funding rounds on record for this company.